Episode 14 – Make Yourself More Marketable with Andrew Bettany

 In Podcasts

Andrew Bettany is an experienced IT trainer specialising in Microsoft technologies and social media campaign strategy.  Previously Andrew grew the IT Academy at the University of York before deciding to focus on other opportunities such as consulting, authoring and freelance training.

In this episode Andrew talks about the importance of being focused and of commitment as well as making the most of your time.  Andrew also explains why you need to be constantly willing to learn and why being able to sell yourself is such an important skill to have.


Time Stamped Show Notes

(00:51) – Phil introduces Andrew

(01:18) – After leaving school Andrew joined the military before moving into accounting

(01:26) – Andrew began to feel torn between being an accountant and the I.T. manager which triggered his change of career to I.T.

(01:46) – More recently he left his role with the University of York because he felt he was not progressing

(01:52) – Andrew formed his own consultancy and has subsequently authored several books


(02:31) – Unique Career Tip: Andrew says that you need to get focused and aim for a goal

(02:44) – It is very easy these days to get distracted

(02:54) – Pick a topic or focus, stick at it and achieve what you aim for.

(03:29) – While your young and have few responsibilities, the biggest asset you have is time

(03:47) – Objectives can be both short and long term, but start with short term goals.  They define the direction you’re heading in.


(05:05) – Worst Career Moment: Andrew says that he wishes that he started doing what he’s doing now earlier

(06:10) – You can create your own learning lab on a virtual machine hosted on a personal computer, a laptop or in the cloud

(06:20) – Andrew says that he got hooked into building the kit but not getting the certification

(06:26) – If you’re going to do any piece of learning, see it through to the end and get the certificate if there is one

(07:16) – Seize the opportunities and see things through

(08:04) – Certification assures your employer that you are competent in what you do and can open up opportunities


(09:53) – Career Highlight / Greatest Success: Andrew says that he got involved in a community of trainers and helping other people

(10:02) – Andrew says that you should find a community that interests you, then listen and watch.  You will learn so much.

(10:39) – Andrew talks about building business providing bespoke one day training on products such as Small Business Server and Server 2003

(11:11) – Attendance at conferences and volunteering followed which led to becoming a Microsoft Most Valuable Professional in 2012

(12:06) – Andrew has since presented at a conference to one thousand people

(13:13) – Andrew says that he likes to enthuse, motivate and encourage others to progress their careers


(14:41) – What Excites You About The Future of a Career in I.T.? Andrew says that one of the great things about I.T. is that it’s always changing

(15:26) – Use of the cloud is revolutionising the world

(15:48) – Always be on the lookout for what’s new and emerging

(16:15) – There are always opportunities

(16:26) – Don’t become overly comfortable.  Keep moving forward – “Keep sharpening the sword”


(17:40) – The Reveal

(17:49) – What attracted you to an I.T. career in the first place? – “The money”

(19:44) – What’s the best career advice you’ve ever received? – “Lurk and learn.  Decide what you’re going to do and go for it.”

(21:21) – If you were to begin your I.T. career again, right now, what would you do? – “I’d get qualified as soon as I can”

(23:20) – What career objectives are you focusing on right now? – “Building the I.T. Masterclasses brand and how to build renewable income”

(24:09) – What’s the number one non-technical skill that has helped you in your career so far? – “Selling myself.”


(25:31) – A Parting Piece of Career Advice: Andrew says that you should tick off short term goals

(25:42) – Commit to what you’re going to do

(25:49) – If you’re not studying or learning, listen to podcasts

(26:00) – You can pick up golden nuggets of wisdom from the likes of Tony Robbins, Gary Vaynerchuk and Tim Ferris

(26:24) – Fill your work days with learning opportunities and use the weekends for fun


3 Key Points:     

  1. Be committed to your goals and objectives, particularly when learning
  2. Keep yourself up to date with changes in technology so that you are open to opportunity
  3. Set a goal of obtaining any certificate or qualification related to what you do


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