Keep Your Creative Spirit Alive and Document Your Ideas with Ulf Schwekendiek

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Ulf Schwekendiek

In this week’s show, Phil talks to Ulf Schwekendiek, the first mobile engineer at Siri before it was acquired by Apple as well as a co-founder of Ditto which was acquired by Groupon. He is now the co-founder and CEO of Centered, designing the platform and building a team that shares his passion for achieving mindfulness at work. Ulf talks about the importance of keeping your creative spirit alive as your career progresses. He also discusses the value in documenting your ideas.


Ulf Schwekendiek


Centered.APP – Click on the link to check out Ulf’s company website!

2 Top Career Tips

1) If you have a creative spirit, always make sure that you keep this spirit alive in whatever you do. Make time to create and always be curious about what could be.
2) Get out of your own head. If you have ideas then make sure you are documenting them always. Ideas never come to anything if they remain internal ones.

Show Notes

Worst Career Moment

Ulf experienced a time in his career when he felt as though he should become a manager, because of the expectations placed upon him by others. He soon realized that this was not where his passion truly lay.

Career Highlight

Ulf prefers to focus upon the failures of his career, rather than become too nostalgic for the highlights. He feels that this spurs him on to do better.

The Future

Ulf is most excited about the accessibility of the IT sector, and how it allows anyone entry, no matter what their background is. He also finds himself intrigued by the advent of “emotional software”

The Reveal

What first attracted you to a career in I.T.?

Being from Germany, engineering was always a part of Ulf’s DNA.

What is the best career advice you’ve ever received?

You always want to have a smaller piece of a much larger pie.

What is the worst career advice you’ve ever received?

That he should not speak his mind for fear of offending someone.

If you had to begin your career again in today’s world, what would you do?

Ulf would focus on AI, ML and other technologies that are changing the world.

What career objectives are you currently focusing on?

Ulf is focusing upon the non-technical side of running and operating a business.

What’s the number one non-technical skill that has helped you in your career so far?

Learning about human psychology and how the brain works.

What do you do to keep your own career energized?

Learning about new things and iterating constantly.

What do you do in your spare time away from technology?

Ulf is dedicated to his newborn daughter. He also enjoys hang gliding.

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