Use Informal Mentors and Be as Hands-on as Possible with Krista Seiden

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Krista Seiden

Krista Seiden is an experienced leader in the digital analytics industry.  She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google.

She is also a frequent conference speaker as well as a winner of ‘Digital Analytics Rising Star’ in 2014 and ‘Practitioner of the Year’ in 2015


Krista Seiden Headshot

Resources – Check Krista Seiden’s website! – Check out Krista Seiden’s blog!

2 Top Career Tips

1) Use informal mentors. From the start of her career, Krista has been doing exactly that. When she saw something that interested her on social media, she would reach out to learn more. It proved to be an effective way of making connections. When she finally met them in person, after following them and reading what they had to say, she always had plenty to talk about with them.
2) Get hands-on. The more you do the faster you learn. Volunteering is a great way to gain more experience and end up working on a variety of projects.

Show Notes

Worst Career Moment

When Krista´s team came up with a way to increase the number of people signing up for a free trial by 20%. As was customary at Google, Krista sent out an email letting everyone know.

Unfortunately, it turned out that a significant percentage of the free trial conversions were from the Philippines. Most of which never became paid customers. However, their idea was still a good one, just not as effective as they had first thought. But it was still quite an embarrassing situation. Now, Krista always digs deeper into the numbers before sharing anything.

Career Highlight

After only 3 months at Google, Krista came up with a simple homepage that converted better than anything else. That in itself was an achievement. Better still, the stats for her idea even reached the inbox of Google´s co-founder Larry Page. Over time, her approach was widely shared and used.

The Future

The fact that new ways of doing things are emerging all of the time means that the possibilities are endless. Better still, it is relatively easy to learn and take advantage of these new technologies.

The Reveal

What first attracted you to a career in I.T.?

Krista was attracted to an IT career by the fact that you could nerd out and create something useful, fresh, and new.

What is the best career advice you’ve ever received?

You need to write more.

What is the worst career advice you’ve ever received?

You need to change who you are to fit in better.

If you had to begin your career again in today’s world, what would you do?

Krista says she would probably major in business and minor in computer science instead of the other way around.

What career objectives are you currently focusing on?

Krista is focused on growing and scaling her own analytics business.

What’s the number one non-technical skill that has helped you in your career so far?

Public speaking.

What do you do to keep your own career energized?

Krista always finds attending the SUPERWEEK analytics conference in Hungary to be energizing for her career. It is a great way to connect with others in the industry.

What do you do in your spare time away from technology?

Krista enjoys spending time with her husband working on their home and looking after their new puppy.

Contact The Guest

Contact Krista Seiden through the following social media platforms:



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