Use Informal Mentors and Be as Hands-on as Possible with Krista Seiden
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Krista Seiden is an experienced leader in the digital analytics industry. She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google.
She is also a frequent conference speaker as well as a winner of ‘Digital Analytics Rising Star’ in 2014 and ‘Practitioner of the Year’ in 2015
2 Top Career Tips
Worst Career Moment
When Krista´s team came up with a way to increase the number of people signing up for a free trial by 20%. As was customary at Google, Krista sent out an email letting everyone know.
Unfortunately, it turned out that a significant percentage of the free trial conversions were from the Philippines. Most of which never became paid customers. However, their idea was still a good one, just not as effective as they had first thought. But it was still quite an embarrassing situation. Now, Krista always digs deeper into the numbers before sharing anything.
After only 3 months at Google, Krista came up with a simple homepage that converted better than anything else. That in itself was an achievement. Better still, the stats for her idea even reached the inbox of Google´s co-founder Larry Page. Over time, her approach was widely shared and used.
The fact that new ways of doing things are emerging all of the time means that the possibilities are endless. Better still, it is relatively easy to learn and take advantage of these new technologies.
What first attracted you to a career in I.T.?
What is the best career advice you’ve ever received?
What is the worst career advice you’ve ever received?
If you had to begin your career again in today’s world, what would you do?
What career objectives are you currently focusing on?
What’s the number one non-technical skill that has helped you in your career so far?
What do you do to keep your own career energized?
What do you do in your spare time away from technology?